PUMA has announced the Only See Great campaign, inspired by quotes from Jay Z, taking consumers 'into the minds' of its athletes and ambassadors, spreading a vision of 'hope, optimism and self-belief ahead of major sporting events this summer'.

PUMA ambassadors including Neymar, Winnie Harlow, Antoine Griezmann, Pep Guardiola, Usain Bolt, Sir Sir Lewis Hamilton, and Cara Delevingne will 'offer their personal perspectives on striving for greatness during extraordinary times in a series of media interviews and content on PUMA’s digital channels', and Adam Petrick, Global Director of Brand and Marketing at PUMA, said 'Jay originally shared these personal thoughts on greatness in one of our very first discussions around product design. His quote so perfectly represented the message that we as a brand wanted to convey in this unique year of sporting events and cultural moments, such as the Olympic Games in Tokyo. I think the message is about filtering out anything less than great, looking within and seeing something that no one else can see'.